SAMSUNG QLED NEO

The Samsung S90C is our top pick to suit most people. It comes with a great range of connectivity options and gaming support, with full 4K 120Hz and variable refresh rate gaming graphics across all four of its HDMIs. It also has Samsung’s Neural Quantum 4K processor, which uses 20 neural networks to introduce multiple ‘AI’-based refinements to the way the TV treats incoming sources – including better upscaling of HD and SD content to the screen’s native 4K resolution.

Picture quality is stunningly bright here, presenting you with contrast-rich pictures. The S90C might not give you the full 2023 QD-OLED experience you’d get with Samsung’s S95C further down in this list, but it still manages unlock a higher level of brightness and color depth than other OLED’s at the same price. It’s also watchable from almost any viewing position.

Design-wise, the Samsung S90C has an incredibly thin panel, especially at its edges. It’s a little chunkier in the middle because that’s where its external connections/processing box is. Some people who don’t like cables might want an external box instead, but this design is likely one of the reasons that the S90C is excellent value.

The Samsung S90C is great value for a QD-OLED. It doesn’t cost that much more than LG’s C3 model, but the boost you get in brightness and sound quality is worth the extra cost. Compared to the S95C it’s not as bright, but there are times where the S90C arguably retains a touch more consistency and balance than its more expensive siblings.